Brand Guidelines
The New Sound of Wall Street.
Authoritative, concise, premium. High-impact financial and crypto media.
Logo — Horizontal
Full lockup (bell + wordmark) in horizontal layout. Use White or Light on dark backgrounds; Black or Dark on light backgrounds.
Logo — Vertical
Stacked lockup for square or portrait contexts. Use White or Light on dark backgrounds; Black or Dark on light backgrounds.
Icons
Bell icon only for favicons, app icons, social avatars, and small UI. Color (brand green), Black, and White.
Icon rules
- Do not distort, recolor (except approved variants), or add the wordmark inside the icon.
- Minimum display size 24px; use official SVG or PNG.
Logo rules (all variants)
- Clear space: Keep at least the height of the letter “C” in “CryptoBell” as clear space on all sides.
- Minimum size: Do not display the full logo smaller than 120px wide (horizontal) or equivalent for vertical.
- Do not: Stretch, skew, change colours of the wordmark, add effects (drop shadow, glow), or place on busy imagery without sufficient contrast.
Colours
Use primary green for the bell and “.Live” in colour variants. Keep hex values consistent.
Brand (primary)
#a5cc5f
Logo bell and “.Live”, buttons, key UI accents.
Brand dark
#8ab84b
Hover/active states, gradients.
Brand AA
#b8d96b
Text and links on dark backgrounds (WCAG 2 AA).
Background (dark)
oklch(0.1791 0.0342 252.45)
Primary app/site background (CSS var --background in .dark).
Typography
Display / body: Source Sans 3. Accent / serif: Lora (italic) for tagline and editorial accents.
Source Sans 3
The New Sound of Wall Street.
High-impact 60-second dispatches from the innovators shaping crypto and financial markets.
Lora
Financial Revolution
For questions or additional asset needs, contact the CryptoBell.Live team.